10 Things Every Duct Cleaner Can Do To Supercharge Their Business

(& Avoid Being Run Over By Their Competition)

Are you ready to boost your duct cleaning business, stand out from your competition, and capture more leads? This simple guide reveals 10 actionable strategies that will help you become the go-to expert in your market. Download this guide, implement these tips, and start transforming your business today!

1. Be the Best at What You Do

Invest in Training & Tools:

Commit to ongoing training and continually upgrade your equipment. A well-trained team using the right tools not only improves your service quality but also builds trust with your customers.Stay away from sub standard equipment, if you're using a plastic box and shop vac to clean ducts then stop now and go buy the good stuff. You will never grow a legitimate business if you're using junky gear. 

Maintain Professionalism:

Ensure your pricing is fair and competitive. Keep your trucks and uniforms clean to reflect the high standards of your business. An organized operation inspires confidence and makes you stand out as the expert in your field.Check Our Certified Ducts for online education on furnace and air duct cleaning .  go to certifiedducts.com Check Out Quadca , Qualified Duct Cleaners Affiliation for social proof and enhance your marketing. go to quadca.com 

2. Embrace Organic Marketing

Leverage Social Media:

Create engaging posts on platforms like Facebook, Instagram, and LinkedIn. Share both videos and high-quality images of your work. Let your audience see the care and detail you put into every job, which builds credibility and attracts more customers.Keep in mind Organic posts are typically only seen by people in your friends/followers  network which is why it is so critical to constantly engage and create more friends and followers, the upside is each time you upload a post it's seen for free. Be patient , expect organic marketing to take about a year or so to start seeing dividends. 

Look at the bottom of this page for our FREE Ultimate Duct Cleaners Marketing guide with 100'S of Post ideas

3. Invest in Paid Ads

Facebook, Instagram and Youtube

If you want to get business faster than using organic posts , then you need to pay to play. Whereas an organic post may only be seen by a few dozen people once, paid ads are seen by thousands and they could see them over and over until your company is permanently indented into their memories. It's critical that when you create a post or ad , it's well done. A bad ad or post can ruin your business just as fast as a good ad can get you new customers.  Allocate a modest budget for paid advertising, especially during your off-season. Use a mix of compelling video content and clear, attractive still images to reach new clients. Paid ads can help fill your schedule during slower periods and boost overall brand awareness . It's a good idea to keep paid ads running even in your slow season, even if it's just 5-10 dollars per day on facebook or youtube. If people see your ads a hundred times even when they don’t need their ducts cleaned, they will definitely know who they will hire later on when they do need their ducts cleaned.

Use a Facebook Ad Campaign to Capture Leads

Create a targeted Facebook ad campaign that highlights your unique selling points and promotes this guide as a lead magnet. Use eye-catching visuals and clear messaging to capture the attention of your ideal customers. Include a strong call-to-action encouraging users to download the guide in exchange for their contact information—this helps you build a valuable database for future marketing efforts and the guide can offer a coupon offer to encourage a booking and at the very least if you capture their email then you can automatically enter them into an email campaign for future promotions. If you have a smart website then this process can be set up automatically.  Use a strategy , define what you are trying to accomplish, such as: do you  just need a few bookings right now ? or I want to think long term and build my business up so it's strong and stable year around.

For a longer term strategy , you will want to invest in a small daily budget for ads in your slow season so people will remember you , then use a funnel system with a healthy ad budget for your busy season. If you are trying to build up into a multi truck operation then you will have to spend more in ads when the busy season is in full swing to have business for your extra crews. Also have a strong training program for your seasonal crews, by using Certified Ducts training system it can help shorten the training curve and give techs a head start before they have to hit the ground running. ( you will still need hands on training but this can speed this up drastically) 

Check out : https://brandducts.com/organic-marketing

4. Build Effective Sales Funnels

Maximize Busy Season Conversions:

Marketing funnels work best when you use them during your busy season when duct cleaning will already be in the minds of people and can be a powerful force to gain more bookings while starving competition.

Marketing funnels consist of some ads on Facebook / Youtube , then the viewer will click on the ad and be taken to a dedicated landing page that is optimized to sell one very specific service and is very goal focused such as to grab an email address where you can send them a discount coupon for duct cleaning or even push for a duct cleaning and schedule a cleaning right from the landing page. Using a funnel marketing company that knows duct cleaning already can make your life a lot easier as they will already know what sells and may also have the media and video elements already in place. Streamlined funnels can significantly improve your conversion rates when business is booming

Check out https://brandducts.com/funnels

5. Stop sending customers to your competition.

On Average 80% of people will simply hang up and call someone else. Every Time you miss a call and hope a caller leaves a voicemail , you are literally begging a customer just to call your competitors.

Implement a Voice Ai such as SAM Ducts AI . Voice Ai systems may not be good enough to handle every single question your clients may have , but they can be programmed to answer most of your main inquiries such as pricing and how you do duct cleaning. Plus people are more willing to accept a call back and far less likely to call someone else if they have been engaged by your Voice AI and they know you will touch base in a few minutes once you're free.

Check out https://brandducts.com/voice-ai-duct-assistant

6. Leverage Reviews and Referrals 

In today's world, Reviews are everything , people rarely hire a duct cleaner without first checking them out on google and reading what others have to say ,

A proper review marketing system will connect to your invoicing software, that way every client will get a link to their email and phone requesting their review which boosts your chances of them leaving a referral that automatically gets uploaded to Google reviews and Facebook. You can also enhance the process by offering a charitable donation for each review they leave. Also when employees know a review is being sent after each job then it encourages them to do better and provide a more positive customer experience. Referrals : Once you have done the work and have a happy client, you will want to boost that through word of mouth advertising. Review marketers can set up email automation's to reward past customers  with simple gift cards for each referral they give. Why not turn happy customers  into salesmen for your business. 

Check out the Review Angel system by Brand Ducts here  : https://brandducts.com/reviews-referrals 

7. Have a Smart Website

Smart Websites main Focus is on Lead Generation:

Create a modern, mobile-friendly website that not only reflects your brand but also incorporates effective lead generation tools. Use clear calls-to-action, contact forms, and online booking features to convert visitors into paying customers.Smart websites tools will engage more with clients and ask for their contact info so you can further interact with them via email and send them coupons or educational content.Check out our website at brandducts.com , you will see a floating widget they follows the page and is ready to respond to any questions and can be Ai powered to answer a multitude of queries or can also be connected directly to your cell phone where you can instantly engage with website visitor in real time. Smart websites also have a CRM system built in the background that keeps track of all your leads/pipeline, invoicing,text messaging and email platforms, business phone and more. 

8. Create a Partner Network

Partner with Complementary Businesses:

Collaborate with HVAC companies, carpet cleaners, and other Home service providers to create a partner network. By cross-promoting services, you can tap into each other’s customer base and expand your reach organically. Research other “Like” companies in your area that may share your ideology for quality and workmanship and ask to meet up for a coffee and exchange business cards. Offer a reward or gift cards to them or their employees for each referral they get you. 

9. Attend Trade Shows

Face-to-Face Relationship Building:

Participate in local trade shows to meet potential clients and partners in person. Enhance your booth with interactive elements like a “money tree” for discounts or a draw box offering a free cleaning service, making your brand memorable and approachable.A Professional backdrop wall can be made up these days for under $500 and they will make you look professional, make sure to have some brochures and cards and always have the good candy in your booth. Having candy will encourage kids to come and collect it just like halloween and give you a chance to meet the parents and spark a conversation. Remember people hire most other people based on relationships. You could be the best in the business but if you have an off putting personality you're not getting hired.  

10. Give to Charity and Sponsor Local Sports

Community Engagement as Marketing:

Align your brand with community goodwill by supporting local charities and sponsoring sports teams. This not only builds a positive reputation but also increases local brand visibility through event participation and community initiatives.Offer duct cleaning discounts to members of the teams you support as well as give away a free duct cleaning to people who may need it but cannot afford it. People suffering from Lung or asthma breathing issues. Contact your local chapter of the lung or Asthma association and ask them for a needy family. This style of word of mouth is powerful and pays off over the long run. 

Also Download Our Free

Duct Cleaners Ultimate Marketing Handbook

Written expressly for Furnace & Air Duct Cleaning Companies. Packed full of useful info to help you grow

Includes 100's of ideas for posting on Facebook !